We are very different from other UX optimization technologies. Read more below:
User behavior is a critical data vector for your business, but leading analytics tools don't show you the depth of the "journey" users take when entering complex and sensitive data. Formatic gives you new, objective and actionable data about users' behavior to help you optimize the customer experience.
Formatic analyzes the quality of web leads with behavioral modeling. When your lead form is completed online, Formatic provides a score and a link to behavioral charts you can use to further qualify your prospect. (Oh, and we can also tell you all about those who didn't complete your app!)